First look at Yves Saint Laurent rebranding - Telegraph
Why Are Luxury Brands Logos All Looking the Same? - Love Happens Magazine
Yves Saint Laurent changes name
Yves Saint Laurent - Brands Book
Hedi Slimane's controversial yet successful rebranding of the venerable Yves Saint Laurent label is not to everyone's taste | The Independent | The Independent
Saint Laurent, by Hedi Slimane, wins Wallpaper's 'Best Rebranding' award | Fashion wallpaper, Graphic design packaging, Logo inspiration
UPCOMING REBRANDING: How's That Yves Saint Laurent Store Coming Along In SoHo?-UPDATED- (The Shophound)
History, a Remake
:quality(70):focal(-5x45:5x55)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/CFUF7464VFEO5F3MRJJYIXGG6A.jpg "Making Sense of the YSL Retrobranding | BoF")
Making Sense of the YSL Retrobranding | BoF
Yves Saint Laurent to be renamed by creative director Hedi Slimane | Saint Laurent | The Guardian
Fashion News: YSL Becomes SLP | GQ
Saint Laurent, by Hedi Slimane, wins Wallpaper's 'Best Rebranding' award | Wallpaper
The Rebranding Success Stories: Saint Laurent, | Fashionbi Newspaper
Facebook fans angry at new YSL logo after Yves Saint Launent rebrands as Saint Laurent Paris | Daily Mail Online
Crappy rebrands that betrayed their brand heritage
Céline drops accent to better resemble original 1960s logo
Facebook fans angry at new YSL logo after Yves Saint Launent rebrands as Saint Laurent Paris | Daily Mail Online
The Rebranding Success Stories: Saint Laurent, | Fashionbi Newspaper
Yves Saint Laurent: Re-Branding An Icon
BrightWoreItBefore -ขอบคุณคับบบบ on Twitter: "Fun Facts with BWIB 🪐 Saint Laurent used to be called Yves Saint Laurent which was named after the founder. The brand has renamed to Saint Laurent and
First look at Yves Saint Laurent rebranding
:quality(70):focal(-5x45:5x55)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/CFUF7464VFEO5F3MRJJYIXGG6A.jpg "Making Sense of the YSL Retrobranding | BoF")
Making Sense of the YSL Retrobranding | BoF
:quality(70)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/CAVJK7JASJAK7EXZ4R47GXUPKY.jpg "Op-Ed | The Revolution Will Not Be Serifised: Why Every Luxury Brand's Logo Looks the Same | BoF")
Op-Ed | The Revolution Will Not Be Serifised: Why Every Luxury Brand's Logo Looks the Same | BoF
Saint Laurent reveals its new logo
