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The Swarovski Effect: A Crystal That Increases Revenues and Brand Equity | by Har-Man Importing | Medium
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![--FILE--A Swarovski store is seen in the street, Wuhan city, central China's Hubei province, 23 June 2020. As Austrian producer of glass Swarovski celebrates its 125th anniversary, there¡¯s little cause for jubilation. Revenue is set to take a hard hit this year ... --FILE--A Swarovski store is seen in the street, Wuhan city, central China's Hubei province, 23 June 2020. As Austrian producer of glass Swarovski celebrates its 125th anniversary, there¡¯s little cause for jubilation. Revenue is set to take a hard hit this year ...](https://l450v.alamy.com/450v/2ekhaf0/file-a-swarovski-store-is-seen-in-the-street-wuhan-city-central-chinas-hubei-province-23-june-2020-as-austrian-producer-of-glass-swarovski-celebrates-its-125th-anniversary-theres-little-cause-for-jubilation-revenue-is-set-to-take-a-hard-hit-this-year-falling-by-a-third-to-about-usd24-billion-eur2-billion-management-has-announced-6000-job-cuts-and-closing-3000-stores-globally-news-by-borneobulletin-2ekhaf0.jpg)
--FILE--A Swarovski store is seen in the street, Wuhan city, central China's Hubei province, 23 June 2020. As Austrian producer of glass Swarovski celebrates its 125th anniversary, there¡¯s little cause for jubilation. Revenue is set to take a hard hit this year ...
![FILE--A saleswoman answers the phone at a Swarovski store in Shanghai, China, 24 November 2010. As Austrian producer of glass Swarovski celebrates Stock Photo - Alamy FILE--A saleswoman answers the phone at a Swarovski store in Shanghai, China, 24 November 2010. As Austrian producer of glass Swarovski celebrates Stock Photo - Alamy](https://l450v.alamy.com/450v/2f0majc/file-a-saleswoman-answers-the-phone-at-a-swarovski-store-in-shanghai-china-24-november-2010-as-austrian-producer-of-glass-swarovski-celebrates-its-125th-anniversary-theres-little-cause-for-jubilation-revenue-is-set-to-take-a-hard-hit-this-year-falling-by-a-third-to-about-usd24-billion-eur2-billion-management-has-announced-6000-job-cuts-and-closing-3000-stores-globally-news-by-borneobulletin-2f0majc.jpg)