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Gillette is woke now? When brands try to keep up with the times
Gillette is woke now? When brands try to keep up with the times

Gillette says it's satisfied with sales after controversial ad | CNN  Business
Gillette says it's satisfied with sales after controversial ad | CNN Business

Woke washing? How brands like Gillette turn profits by creating a  conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Woke washing? How brands like Gillette turn profits by creating a  conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Woke washing? How brands like Gillette turn profits by creating a  conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Gillette - Gillette updated their profile picture.
Gillette - Gillette updated their profile picture.

One Gender Scholar's Response to the Gillette Ad Controversy by Dr. Susan  Dobscha – GENMAC: Gender, Markets & Consumers
One Gender Scholar's Response to the Gillette Ad Controversy by Dr. Susan Dobscha – GENMAC: Gender, Markets & Consumers

Gillette and the Year of Woke Business Strategies | A+E Networks
Gillette and the Year of Woke Business Strategies | A+E Networks

How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age

Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at  Wharton
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton

Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube

P&G Challenges Men to Shave Their 'Toxic Masculinity' in Gillette Ad - WSJ
P&G Challenges Men to Shave Their 'Toxic Masculinity' in Gillette Ad - WSJ

Woke washing? How brands like Gillette turn profits by creating a  conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Where Self-Interest Ends and Social Responsibility Begins
Where Self-Interest Ends and Social Responsibility Begins

Post Gillette: other brands are better at matching practice with talk, but  don't get the publicity
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity

The best an ad can be: no regrets for Gillette after controversial campaign
The best an ad can be: no regrets for Gillette after controversial campaign

Hopping on the woke bandwagon'
Hopping on the woke bandwagon'

Did Gillette show us the best an ad can be? | Opinion
Did Gillette show us the best an ad can be? | Opinion

Is the Gillette "We Believe the Best Men Can Be" Ad a Good or Bad Thing? |  The Swaddle
Is the Gillette "We Believe the Best Men Can Be" Ad a Good or Bad Thing? | The Swaddle

Procter & Gamble's Gillette ad: What it says about the trend in 'woke'  advertising | CNN Business
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business

Hundreds of British men threaten to boycott Gillette over #MeToo-inspired  advert | Daily Mail Online
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online

Woke washing? How brands like Gillette turn profits by creating a  conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't

No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube
No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube

Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a  backlash - The Washington Post
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post